TULSA, Okla. – The Crosby Group today announced Robert Desel has been appointed Chief Executive Officer of the company effective immediately.
Since 2017, Robert has served as Crosby's chief commercial officer, leading sales and marketing efforts and playing a key role in designing and implementing the company's strategy. Previously, Robert was a KKR industry advisor since 2011, working across KKR's industrial portfolio companies. In this role, Robert spent considerable time working with Crosby across many functions since 2013.
Before his involvement with KKR, Robert led Terex's construction equipment business for North America, South America, and Asia, as well as their global aftermarket business. Prior to Terex, he served as a founding partner and the CEO of Carlisle & Co., a consulting firm focused on channel management and product support for industrial and automotive companies with blue chip industrial clients.
"Robert brings a wealth of experience and a unique drive and passion to this role," said Peter Stavros, head of KKR's Industrial Group and a director on Crosby's Board. "He has been an integral part of the management of Crosby since 2017 and has driven strong business performance and value creation through his involvement. We look forward to him continuing to lead the company forward in this new capacity and are confident that, through his leadership and vision, we will be able to accelerate our progress at Crosby in driving innovation and serving our customers."
"Crosby is an exceptional organization driven by the many talented and dedicated employees who comprise the heart of our company," said Robert Desel. "I am honored to take this position and serve as Crosby's new CEO and excited by the many opportunities to enhance our business and continue our market leadership through industry-leading quality and customer service."
About The Crosby Group
Founded in 1836, The Crosby Group is a global market leader in the design, manufacturing. and marketing of highly engineered, mission-critical equipment used in lifting, rigging, and material handling applications.